Tech fixes · SEO & Ad Tracking

# Meta Pixel or Conversions API Not Tracking? How to Fix Facebook Ads Tracking

Open Events Manager to see which events arrive and what its diagnostics report. Missing or doubled events usually come from a pixel installed twice or not at all, lead and purchase events never set up, or no Conversions API sending events from your server to fill the gaps browsers and ad blockers leave.

Also searched as: Facebook pixel not firing · Meta Conversions API setup · Facebook ads not tracking purchases · Events Manager shows no activity

- **Starting price:** From $375

- **Where:** Remote, anywhere in the U.S.

- **Quote:** Fixed price before work starts

## Try this first

- Check Events Manager for recent activity and diagnostics
- Use the Meta Pixel Helper browser extension on your key pages
- Make sure lead and purchase events fire once, on success
- Set up the Conversions API through your platform or server
- Send matching event IDs so browser and server events deduplicate
- Verify your domain in Meta’s business settings

Common causes

- The pixel installed twice, or removed during a site change
- Lead or purchase events never configured
- No Conversions API, so browser blocking hides events
- Browser and server events not deduplicated
- Your domain not verified in Meta’s business settings

## When it’s more than a quick fix

If ad spend is significant or the numbers are badly off, fix tracking before judging or scaling campaigns.

### How we fix it remotely

We fix the pixel and events, set up the Conversions API with deduplication and check the numbers against your real leads and sales.

Get it fixed

## How a remote fix works

1. **Tell us what’s happening:** Two minutes with the form on this page. No account needed.
2. **Get a fixed price:** A personal reply within one business day, with the price agreed before any work starts.
3. **We fix it remotely:** You approve access, follow progress and pay in your private client portal.

## Related services

- [GA4, Google Ads & Meta Conversion Tracking Setup](https://wisconsintechshop.com/crm-marketing/conversion-tracking-setup/): Know exactly which ads, pages and channels bring calls, leads and sales, with GA4, Google Ads, Meta Conversions API and call tracking set up correctly. (From $375)
- [Facebook & Instagram Ads Management](https://wisconsintechshop.com/marketing-design/facebook-instagram-ads/): Facebook and Instagram ads that reach the right local people, with creative that stops the scroll and tracking that shows what worked. (From $150/mo + ad spend)

## Questions

### Do I need the Conversions API if I have the pixel?

It’s strongly recommended. Server events recover conversions that browsers and ad blockers hide.

### Why does Meta report more purchases than my store?

Usually duplicate events or a different attribution window.

### Can you fix this remotely?

We fix the pixel and events, set up the Conversions API with deduplication and check the numbers against your real leads and sales.

## More SEO & ad tracking fixes

- [Traffic Dropped After a Website Redesign or Migration](https://wisconsintechshop.com/fix/traffic-dropped-after-redesign/)
- [Google Ads Conversions Not Tracking](https://wisconsintechshop.com/fix/google-ads-conversions-not-tracking/)

[All tech fixes](https://wisconsintechshop.com/fix/)

## Want us to just fix it?

Tell us what’s happening. Most problems like this are fixed remotely, often the same day, and every request gets a personal reply within one business day.

- Big projects and small ones are all welcome
- Fixed-price quotes, no surprise invoices
- You own your code, data and accounts
- A client portal to track progress, invoices and payments
- Rooted in Wisconsin, serving businesses nationwide

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Source: https://wisconsintechshop.com/fix/meta-pixel-not-tracking/
Contact: hello@wisconsintechshop.com · https://wisconsintechshop.com/contact/