Commerce & Retail Software · Selling online

# Ecommerce Platform

Software for running an online store: product catalog, cart and checkout, payments, shipping, taxes and order management.

Also searched as: online store builder · shopping cart software

## What it does

- Product catalog and variants
- Cart and checkout
- Payments, shipping and tax
- Discounts and gift cards
- Apps and integrations

### Who uses it

Retailers, brands, makers, food producers and B2B sellers.

### Well-known examples

Shopify · WooCommerce · BigCommerce · Square Online · Adobe Commerce

How AI is changing it

AI now writes product descriptions and powers on-site search and shopping assistants, and stores are being made readable for AI shopping agents.

## Buy, build or connect?

Most stores belong on Shopify or WooCommerce. Custom ecommerce makes sense for complex pricing, B2B rules or unusual products.

- [Online Store Setup for Small Businesses](https://wisconsintechshop.com/ecommerce/online-store-setup/): Start selling online the right way: a professional store with products, payments, shipping, tax and email set up and tested, ready for real orders. (From $1,250)
- [Shopify Store Development & Shopify Experts](https://wisconsintechshop.com/ecommerce/shopify-development/): Shopify stores built, customized and fixed by a developer: themes, apps, checkout, subscriptions, B2B and integrations with the rest of your business. (From $1,250)
- [Custom Ecommerce Platform Development](https://wisconsintechshop.com/ecommerce/custom-ecommerce-platform/): A custom-built ecommerce platform for businesses whose pricing, products or logistics do not fit Shopify, with Stripe checkout and no per-sale platform fees. (From $7,500)

## Related software

- [Agentic Commerce](https://wisconsintechshop.com/software/ai-software/agentic-commerce-platform/)
- [Marketplace Platform](https://wisconsintechshop.com/software/commerce-software/marketplace-software/)
- [Multichannel Selling Software](https://wisconsintechshop.com/software/commerce-software/multichannel-selling-software/)
- [Subscription Commerce Software](https://wisconsintechshop.com/software/commerce-software/subscription-commerce/)
- [Product Configurator](https://wisconsintechshop.com/software/commerce-software/product-configurator-software/)
- [B2B Ecommerce & Wholesale Portal](https://wisconsintechshop.com/software/commerce-software/b2b-ecommerce/)

## Questions about ecommerce platforms

### What is an ecommerce platform?

Software for running an online store: product catalog, cart and checkout, payments, shipping, taxes and order management.

### How is AI changing ecommerce platforms?

AI now writes product descriptions and powers on-site search and shopping assistants, and stores are being made readable for AI shopping agents.

### Should we buy an ecommerce platform or have it built?

Most stores belong on Shopify or WooCommerce. Custom ecommerce makes sense for complex pricing, B2B rules or unusual products.

## Need an ecommerce platform set up, connected or built?

Tell us what you use today and what you need it to do. We will tell you honestly whether to buy, build or connect, with a fixed quote.

- Big projects and small ones are all welcome
- Fixed-price quotes, no surprise invoices
- You own your code, data and accounts
- A client portal to track progress, invoices and payments
- Rooted in Wisconsin, serving businesses nationwide

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Source: https://wisconsintechshop.com/software/commerce-software/ecommerce-platform/
Contact: hello@wisconsintechshop.com · https://wisconsintechshop.com/contact/