Marketing & Sales Software · Sales tools

# Call Tracking Software

Software that assigns tracking phone numbers to ads and pages so a business knows which marketing makes the phone ring.

## What it does

- Dynamic number insertion
- Call recording
- Source attribution
- Ad platform sync

### Who uses it

Local service businesses, clinics and agencies.

### Well-known examples

CallRail · CallTrackingMetrics · Invoca · WhatConverts

How AI is changing it

AI listens to calls and labels which ones were real leads or booked jobs.

## Buy, build or connect?

- [GA4, Google Ads & Meta Conversion Tracking Setup](https://wisconsintechshop.com/crm-marketing/conversion-tracking-setup/): Know exactly which ads, pages and channels bring calls, leads and sales, with GA4, Google Ads, Meta Conversions API and call tracking set up correctly. (From $375)
- [Business Phone Systems (VoIP)](https://wisconsintechshop.com/it-support/business-phone-systems/): Modern business phones that ring on desk phones, cell phones and computers, with auto-attendants, voicemail to email and AI answering when you want it. (From $250)

## Related software

- [Sales Engagement Software](https://wisconsintechshop.com/software/marketing-software/sales-engagement-software/)
- [B2B Contact Database](https://wisconsintechshop.com/software/marketing-software/b2b-contact-database/)
- [Conversation Intelligence Software](https://wisconsintechshop.com/software/marketing-software/conversation-intelligence/)
- [Live Chat Software](https://wisconsintechshop.com/software/marketing-software/live-chat-software/)

## Questions about call tracking software

### What is call tracking software?

Software that assigns tracking phone numbers to ads and pages so a business knows which marketing makes the phone ring.

### How is AI changing call tracking software?

AI listens to calls and labels which ones were real leads or booked jobs.

## Need call tracking software set up, connected or built?

Tell us what you use today and what you need it to do. We will tell you honestly whether to buy, build or connect, with a fixed quote.

- Big projects and small ones are all welcome
- Fixed-price quotes, no surprise invoices
- You own your code, data and accounts
- A client portal to track progress, invoices and payments
- Rooted in Wisconsin, serving businesses nationwide

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Source: https://wisconsintechshop.com/software/marketing-software/call-tracking-software/
Contact: hello@wisconsintechshop.com · https://wisconsintechshop.com/contact/