Software encyclopedia # Marketing & Sales Software Software for being found, staying in touch and winning customers: email and text, social and ads, search and reviews, outreach and loyalty. ## Email & text marketing Staying in touch without staying up late. - [Email Marketing Software](https://wisconsintechshop.com/software/marketing-software/email-marketing-software/): Software for building email lists, designing newsletters and campaigns, automating sequences and measuring opens, clicks and sales. - [Marketing Automation Software](https://wisconsintechshop.com/software/marketing-software/marketing-automation-software/): Software that runs multi-step marketing across email, text, ads and web based on what each lead does, and hands hot leads to sales. - [SMS Marketing Software](https://wisconsintechshop.com/software/marketing-software/sms-marketing-software/): Software for sending marketing and service text messages with opt-in, compliance tools and automation. - [Transactional Email Service](https://wisconsintechshop.com/software/marketing-software/transactional-email-service/): Services that reliably deliver automatic messages like receipts, password resets and shipping notices to the inbox. ## Social media & advertising Posting, advertising and partner programs. - [Social Media Management Software](https://wisconsintechshop.com/software/marketing-software/social-media-management-software/): Software for scheduling posts, managing several social accounts, replying to comments and measuring results. - [PPC & Ad Management Software](https://wisconsintechshop.com/software/marketing-software/ad-management-software/): Software for creating, optimizing and reporting on paid ads across Google, Meta, Microsoft and other networks. - [Affiliate & Partner Program Software](https://wisconsintechshop.com/software/marketing-software/affiliate-software/): Software for running affiliate and partner programs: tracking referrals, paying commissions and managing partners. ## Search, listings & reviews Being found on Google, maps and AI assistants, and looking good when you are. - [SEO Software](https://wisconsintechshop.com/software/marketing-software/seo-software/): Software for researching keywords, auditing websites, tracking rankings and analyzing backlinks to improve search visibility. - [Local Listings Management Software](https://wisconsintechshop.com/software/marketing-software/local-listings-software/): Software that keeps a business’s name, address, hours and details consistent across Google, Apple Maps, Bing, Yelp and directories. - [Review Management Software](https://wisconsintechshop.com/software/marketing-software/review-management-software/): Software for requesting, monitoring and replying to customer reviews across Google, Facebook, Yelp and industry sites. - [Web Analytics Software](https://wisconsintechshop.com/software/marketing-software/web-analytics-software/): Software that measures website visitors, behavior, conversions and where traffic comes from. - [A/B Testing & Conversion Optimization Software](https://wisconsintechshop.com/software/marketing-software/ab-testing-software/): Software that shows different versions of pages, offers or emails to visitors and measures which converts better. - [Landing Page Builder](https://wisconsintechshop.com/software/marketing-software/landing-page-builder/): Software for building focused marketing pages for ads and campaigns without a developer. ## Sales tools Finding, reaching and understanding buyers. - [Sales Engagement Software](https://wisconsintechshop.com/software/marketing-software/sales-engagement-software/): Software that helps salespeople run outreach sequences across email, phone and LinkedIn, with tracking and reminders. - [B2B Contact Database](https://wisconsintechshop.com/software/marketing-software/b2b-contact-database/): Databases of companies and contacts with emails, phone numbers and company details for prospecting. - [Conversation Intelligence Software](https://wisconsintechshop.com/software/marketing-software/conversation-intelligence/): Software that records and analyzes sales and support calls to coach reps, track deals and surface what customers say. - [Call Tracking Software](https://wisconsintechshop.com/software/marketing-software/call-tracking-software/): Software that assigns tracking phone numbers to ads and pages so a business knows which marketing makes the phone ring. - [Live Chat Software](https://wisconsintechshop.com/software/marketing-software/live-chat-software/): Software for chatting with website visitors in real time, often combined with chatbots and a shared inbox. ## Loyalty, referrals & customer data Bringing customers back and learning what they think. - [Loyalty Program Software](https://wisconsintechshop.com/software/marketing-software/loyalty-program-software/): Software for rewarding repeat customers with points, tiers, punch cards and perks. - [Referral Marketing Software](https://wisconsintechshop.com/software/marketing-software/referral-software/): Software that runs customer referral programs with unique links, rewards and tracking. - [Survey & Feedback Software](https://wisconsintechshop.com/software/marketing-software/survey-software/): Software for creating surveys and feedback forms and analyzing the results. - [Customer Data Platform (CDP)](https://wisconsintechshop.com/software/marketing-software/customer-data-platform/): Software that unifies customer data from websites, apps, stores and CRMs into single profiles for marketing and analytics. - [Digital Asset Management (DAM)](https://wisconsintechshop.com/software/marketing-software/digital-asset-management/): Software for storing, organizing and sharing brand images, videos and files with tags, usage rights and versions. ## How we help - [Email Marketing Automation](https://wisconsintechshop.com/crm-marketing/email-marketing-automation/): Automated emails that make money while you work: welcome series, abandoned carts, win-backs, birthdays, reviews and seasonal campaigns. (From $600) - [Local SEO Services](https://wisconsintechshop.com/seo/local-seo-services/): Show up when nearby customers search for what you do: Google Business Profile, local pages, citations, reviews and on-site SEO, done for you. (From $375/mo) - [AI Search Optimization (ChatGPT, Gemini & AI Overviews)](https://wisconsintechshop.com/seo/ai-search-optimization/): Get your business recommended by ChatGPT, Claude, Gemini, Copilot, Perplexity and Google AI Overviews with clear, structured, trustworthy information about what you do. (From $600) - [CRM Setup & Implementation](https://wisconsintechshop.com/crm-marketing/crm-setup/): Get a CRM your team will actually use: set up around your sales process, loaded with your contacts and connected to your website, email and phone. (From $750) ## Need it set up, connected or built? Whether you are choosing marketing & sales software, connecting it to the rest of your systems or replacing something that no longer fits, we will give you a straight answer and a fixed quote. - Big projects and small ones are all welcome - Fixed-price quotes, no surprise invoices - You own your code, data and accounts - A client portal to track progress, invoices and payments - Rooted in Wisconsin, serving businesses nationwide --- Source: https://wisconsintechshop.com/software/marketing-software/ Contact: hello@wisconsintechshop.com · https://wisconsintechshop.com/contact/