Marketing & Sales Software · Search, listings & reviews

# Web Analytics Software

Software that measures website visitors, behavior, conversions and where traffic comes from.

## What it does

- Traffic and source reports
- Conversion tracking
- Funnels
- Privacy-friendly options
- Dashboards

### Who uses it

Anyone with a website.

### Well-known examples

Google Analytics 4 · Plausible · Matomo · Microsoft Clarity · Adobe Analytics

How AI is changing it

AI surfaces insights automatically, and analytics now has to account for visits and referrals from AI assistants.

## Buy, build or connect?

- [GA4, Google Ads & Meta Conversion Tracking Setup](https://wisconsintechshop.com/crm-marketing/conversion-tracking-setup/): Know exactly which ads, pages and channels bring calls, leads and sales, with GA4, Google Ads, Meta Conversions API and call tracking set up correctly. (From $375)
- [KPI & Sales Dashboards](https://wisconsintechshop.com/custom-software/kpi-sales-dashboard/): One screen with sales, margins, cash, leads and pipeline, updated automatically, so you know how the business is doing without digging. (From $1,250)

## Related software

- [SEO Software](https://wisconsintechshop.com/software/marketing-software/seo-software/)
- [Local Listings Management Software](https://wisconsintechshop.com/software/marketing-software/local-listings-software/)
- [Review Management Software](https://wisconsintechshop.com/software/marketing-software/review-management-software/)
- [A/B Testing & Conversion Optimization Software](https://wisconsintechshop.com/software/marketing-software/ab-testing-software/)
- [Landing Page Builder](https://wisconsintechshop.com/software/marketing-software/landing-page-builder/)

## Questions about web analytics software

### What is web analytics software?

Software that measures website visitors, behavior, conversions and where traffic comes from.

### How is AI changing web analytics software?

AI surfaces insights automatically, and analytics now has to account for visits and referrals from AI assistants.

## Need web analytics software set up, connected or built?

Tell us what you use today and what you need it to do. We will tell you honestly whether to buy, build or connect, with a fixed quote.

- Big projects and small ones are all welcome
- Fixed-price quotes, no surprise invoices
- You own your code, data and accounts
- A client portal to track progress, invoices and payments
- Rooted in Wisconsin, serving businesses nationwide

---
Source: https://wisconsintechshop.com/software/marketing-software/web-analytics-software/
Contact: hello@wisconsintechshop.com · https://wisconsintechshop.com/contact/