Guide
Google Business Profile Suspended? How to Get Reinstated
Your Google Business Profile was suspended or disappeared from Maps? Here are the common reasons, what to fix before you appeal and the evidence Google asks for.
Short answer: Fix whatever likely broke Google’s guidelines first, like keywords in the business name, a virtual office address or the wrong service-area settings, then submit an appeal through the Business Profile appeals tool with evidence such as a business license, a utility bill and photos of your signage.
Common reasons for suspension
- Keywords or locations added to the business name.
- A virtual office, coworking space or PO box listed as the address.
- A service-area business showing a home address.
- Many edits at once, or duplicate listings.
- A category that doesn’t match the business.
Before you appeal
- Match the business name exactly to your signage and registration.
- Use a real, staffed address, or hide it for a service-area business.
- Remove duplicate listings.
- Gather evidence: business license, utility bill, signage and storefront photos.
Appeal
Submit through Google’s Business Profile appeals tool with clear evidence. If Google asks for a verification video, show the street, signage, the inside of the business and proof you manage it, in one continuous take.
We fix listings and file appeals remotely. See Google Business Profile reinstatement help.
Frequently asked questions
Will I lose my reviews?
Reviews usually return when the profile is reinstated. Creating a new listing instead can lose them, so appeal first.
How long does an appeal take?
Often days to a few weeks. Clear evidence on the first try avoids delays.