Emerging Tech & Next-Level Software · AI agents, standards & the agent-ready web
Generative Engine Optimization (GEO)
The practice of making a business easy for AI assistants and AI search to understand, trust, cite and recommend, alongside traditional SEO.
Also searched as: GEO · AI search optimization · answer engine optimization · AEO
What it does
- Consistent facts across listings and sites
- Clear, citable answers on your pages
- Structured data
- Tracking of AI answers and mentions
Who uses it
Businesses whose customers now ask ChatGPT, Gemini, Perplexity or Google AI Overviews who to hire or what to buy.
Well-known examples
Profound · Semrush AI Toolkit · Ahrefs Brand Radar · Otterly.AI
Buy, build or connect?
AI Visibility Monitoring: What ChatGPT & Gemini Say About You
Find out how ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews describe and recommend your business, track it every week, and fix the wrong or missing information they rely on.
AI Search Optimization (ChatGPT, Gemini & AI Overviews)
Get your business recommended by ChatGPT, Claude, Gemini, Copilot, Perplexity and Google AI Overviews with clear, structured, trustworthy information about what you do.
AI-Ready Website Upgrade (llms.txt, Schema & AI Agents)
Upgrade your website so AI assistants and agents can read, trust and recommend it: llms.txt, clean structured data, markdown versions of pages, AI crawler access and an agent endpoint.
Questions about generative engine optimization (GEO)
What is generative engine optimization (GEO)?
The practice of making a business easy for AI assistants and AI search to understand, trust, cite and recommend, alongside traditional SEO.
How is AI changing generative engine optimization (GEO)?
A new discipline born from AI search; tools to measure AI visibility appeared in 2024 and 2025 and are maturing quickly.
Need generative engine optimization (GEO) set up, connected or built?
Tell us what you use today and what you need it to do. We will tell you honestly whether to buy, build or connect, with a fixed quote.
- Big projects and small ones are all welcome
- Fixed-price quotes, no surprise invoices
- You own your code, data and accounts
- A client portal to track progress, invoices and payments
- Rooted in Wisconsin, serving businesses nationwide