Marketing & Sales Software · Loyalty, referrals & customer data
Customer Data Platform (CDP)
Software that unifies customer data from websites, apps, stores and CRMs into single profiles for marketing and analytics.
Also searched as: CDP
What it does
- Unified profiles
- Identity resolution
- Audience building
- Data sync to other tools
Who uses it
Retailers and companies with many customer touchpoints.
Well-known examples
Segment · mParticle · Klaviyo CDP · Bloomreach
Buy, build or connect?
API Integration Services
Connect your business systems through APIs and webhooks so orders, customers, payments and inventory flow automatically between them.
GA4, Google Ads & Meta Conversion Tracking Setup
Know exactly which ads, pages and channels bring calls, leads and sales, with GA4, Google Ads, Meta Conversions API and call tracking set up correctly.
Questions about customer data platform (CDP)
What is customer data platform (CDP)?
Software that unifies customer data from websites, apps, stores and CRMs into single profiles for marketing and analytics.
How is AI changing customer data platform (CDP)?
AI builds predictive audiences like likely-to-churn or ready-to-buy.
Need customer data platform (CDP) set up, connected or built?
Tell us what you use today and what you need it to do. We will tell you honestly whether to buy, build or connect, with a fixed quote.
- Big projects and small ones are all welcome
- Fixed-price quotes, no surprise invoices
- You own your code, data and accounts
- A client portal to track progress, invoices and payments
- Rooted in Wisconsin, serving businesses nationwide