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Web Analytics Software
Software that measures website visitors, behavior, conversions and where traffic comes from.
What it does
- Traffic and source reports
- Conversion tracking
- Funnels
- Privacy-friendly options
- Dashboards
Who uses it
Anyone with a website.
Well-known examples
Google Analytics 4 · Plausible · Matomo · Microsoft Clarity · Adobe Analytics
Buy, build or connect?
GA4, Google Ads & Meta Conversion Tracking Setup
Know exactly which ads, pages and channels bring calls, leads and sales, with GA4, Google Ads, Meta Conversions API and call tracking set up correctly.
KPI & Sales Dashboards
One screen with sales, margins, cash, leads and pipeline, updated automatically, so you know how the business is doing without digging.
Questions about web analytics software
What is web analytics software?
Software that measures website visitors, behavior, conversions and where traffic comes from.
How is AI changing web analytics software?
AI surfaces insights automatically, and analytics now has to account for visits and referrals from AI assistants.
Need web analytics software set up, connected or built?
Tell us what you use today and what you need it to do. We will tell you honestly whether to buy, build or connect, with a fixed quote.
- Big projects and small ones are all welcome
- Fixed-price quotes, no surprise invoices
- You own your code, data and accounts
- A client portal to track progress, invoices and payments
- Rooted in Wisconsin, serving businesses nationwide